Bringing a product to market requires solid research, and Lynk provides it efficiently. We help you conduct concept testing, user feedback loops, and trend analysis using our inhouse specialists and vast consultant pool, ensuring your innovations resonate.
Our research is hands-on and comprehensive. You can access unbundled services, or engage us to conduct the entire project. We facilitate the services and project with our in-house Client Solutions team as well as our network of former management consultants and industry specialists.
• Expert interviews feature 1:1 discussions with potential customers, R&D experts, and stakeholders to validate concepts, get expert guidance on technical and compliance considerations, as well as uncover blindspots early. You can conduct these interviews directly, or we can facilitate these sessions for you.
• Focus groups prototype reactions and iterate designs collaboratively. We help you curate and recruit the focus group participants. We can also facilitate execution of the focus groups.
• Surveys measure market demand and feature preferences at scale. We can help you design the survey, carry out the execution and synthesize data collected into insights. Alternatively, if you have in-house survey design capability, we can help you collect large-scale data in a short time.
• Our research reports, prepared by independent consultants with prior management consulting experience, benchmark your product against competitors and industry standards.
Our network allows us to tackle B2C consumer products and B2B technical solutions with specialized expertise.
From ideation to prototyping, we help you evaluate market fit and competitive landscapes, offering phased engagements that fit your budget. This flexibility outperforms traditional consulting by delivering quicker turnaround times.
Clients have launched successful products and enhances existing products (such as localization) with our support, minimizing failures through predictive insights and post-launch reviews. Expect 25-40% faster time-to-market with our streamlined processes.
We emphasize integration of human insights with data to create products that not only meet needs but exceed expectations, driving adoption and advocacy.
