In today's fast-paced business environment, understanding competitors is key to innovation and growth. Lynk's competitor insights service dives deep into benchmarking performance metrics, product offerings, and marketing tactics through targeted research and expert consultations. Our global network of over 800,000 professionals ensures access to niche knowledge that traditional firms can't match in speed or cost.
We employ a multifaceted methodology to uncover competitor details. You can access unbundled services, or engage us to conduct the entire project. We facilitate the services and project with our in-house Client Solutions team as well as our network of former management consultants and industry specialists.
• Expert interviews involve 1:1 discussions with industry experts, former employees, and stakeholders for differentiated and nuanced perspectives. You can conduct these interviews directly, or we can facilitate these sessions for you.
• Focus groups with target audiences reveal perceptions of competitor brands. We help you curate and recruit the focus group participants. We can also facilitate execution of the focus groups.
• Surveys quantify market share and satisfaction levels across segments. We can help you design the survey, carry out the execution and synthesize data collected into insights. Alternatively, if you have in-house survey design capability, we can help you collect large-scale data in a short time.
• Our research reports, crafted by independent consultants with management consulting backgrounds, aggregate public data, financials, and proprietary insights into comprehensive analyses.
Thanks to our extensive network, we handle B2C consumer trends and B2B enterprise strategies with equal proficiency.
We employ advanced tools to track pricing models, customer feedback, and technological advancements, revealing opportunities for differentiation. This includes a wide range of analyses tailored to your industry, helping you anticipate moves and capitalize on gaps.
Our flexible engagements allow for one-off reports or continuous monitoring, adapting to your needs without long-term commitments. For instance, we've helped clients uncover hidden competitor vulnerabilities, leading to strategic pivots that increased market share by up to 8%.
Human expertise is at the core—our inhouse team synthesizes data with real-world perspectives to provide actionable recommendations. This empowers you to refine your strategies, enhance product development, and outmaneuver rivals effectively.
