Entering a new market can be daunting, but with Lynk's expertise, you gain a competitive edge through comprehensive analysis and strategic guidance. We start by assessing market size, growth potential, and key trends using real-time data and specialist insights from our proprietary network. This ensures you understand consumer behaviors, competitive positioning, and potential barriers without the high costs of traditional research firms and consultantcies.
Our approach combines multiple research methods to deliver thorough insights. You can access unbundled services, or engage us to conduct the entire project. We facilitate the services and project with our in-house Client Solutions team as well as our network of former management consultants and industry specialists.
• Expert interviews through 1:1 discussions with potential customers, industry experts, and stakeholders helps to gather qualitative perspectives. You can conduct these interviews directly, or we can facilitate these sessions for you.
• Focus groups allow you to explore group dynamics and collective opinions on market needs. We help you curate and recruit the focus group participants. We can also facilitate execution of the focus groups.
• Surveys provide quantitative data from targeted audiences, scalable across regions. We can help you design the survey, carry out the execution and synthesize data collected into insights. Alternatively, if you have in-house survey design capability, we can help you collect large-scale data in a short time.
• Research reports synthesize secondary data and primary findings into strategic recommendations. Our network of former management consultants from Big 3 consultancies deliver high quality analysis and recommendations in a nimble and flexible manner.
With the breadth of our network, we cover both B2C and B2B topics effectively, ensuring relevance for consumer goods or enterprise solutions.
Our process includes detailed risk evaluations, such as economic stability, cultural nuances, and supply chain considerations, helping you craft a robust entry plan. Whether it's identifying partnership opportunities or forecasting demand, our inhouse specialists collaborate closely with you to get the insights you need quickly.
Beyond initial research, we offer ongoing support for implementation, including staff augmentation and training. This flexible model allows you to scale efforts as needed, ensuring sustainable expansion. Clients have successfully launched in emerging markets by 30-50% faster than industry averages, thanks to our agile methodologies.
At Lynk, we prioritize human-centered strategies, combining data-driven insights with expert consultations to align your entry with long-term objectives. This not only reduces financial risks but also positions your brand for immediate impact in new territories.
