A strong brand is your most valuable asset, and Lynk's brand review solution ensures it shines. We assess perception, consistency, and equity through stakeholder interviews and surveys, sentiment analysis, and benchmark comparisons, powered by our expert network.
We gather insights through diverse channels. You can access unbundled services, or engage us to conduct the entire project. We facilitate the services and project with our in-house Client Solutions team as well as our network of former management consultants and industry specialists.
• Expert interviews include 1:1 discussions with customers, influencers, and industry stakeholders to uncover brand perceptions. You can conduct these interviews directly, or we can facilitate these sessions for you.
• Focus groups explore emotional connections and visual feedback. We help you curate and recruit the focus group participants. We can also facilitate execution of the focus groups.
• Surveys quantify awareness and loyalty metrics. We can help you design the survey, carry out the execution and synthesize data collected into insights. Alternatively, if you have in-house survey design capability, we can help you collect large-scale data in a short time.
• Our research reports, authored by independent consultants with management consulting pedigrees, synthesize findings into strategic audits and recommendations.
Leveraging our broad network, we are able to provide strategic brand review and tracking support for B2C lifestyle brands and B2B professional services alike.
Our agile methodology identifies strengths and gaps, proposing actionable refresh strategies without the overhead of traditional firms. This includes visual, messaging, and experiential elements tailored to your audience.
We've helped brands reposition effectively, leading to enhanced customer engagement and loyalty metrics. Our on-demand format allows for iterative reviews as your business evolves.
At Lynk, we blend creativity with analytics, humanizing your brand to forge deeper connections and sustainable differentiation.
